16. July 2019

“Sustainability“ – full of hot air?

“Sustainability“ – full of hot air?

“A compromise is the art of dividing a cake in such a way that everyone believes he has the biggest piece”. This quote comes from Ludwig Erhard, the father of the industrial revolution, and it still holds true today. Our lives are full of compromises, whether it comes to buying a house, making compromises at work or while doing simple tasks such as grocery shopping.

Achieving sustainability also requires a high degree of compromise, in the sense of reconciling the conflicting goals of development and environmental protection. Only once we act responsibly, can we begin to contribute significantly to sustainability.

But does sustainability only refer to environmental and climate protection?

Many people associate sustainability with “being green”, the conservation of limited resources and raising awareness of the consequences of a lack of sustainability for future generations. Furthermore, the ecological aspect of sustainability focuses on reducing air, water and soil pollution in addition to preserving biodiversity and species protection; the focus lies heavily on the “green” approach. However, the fact that the term covers much more than the ecological aspects is often overlooked. In more recent years, the definition of sustainability has expanded from an environmental focus to include economic and social factors.

Sustainability can also be discussed as a business approach to creating long-term value by considering how an organization operates in the ecological, social and economic environment. Secure jobs, fair wages, compliance to tax laws and dedication to the region are only a few measures for a successful sustainability strategy of companies.

sustainability - “Sustainability“ – full of hot air?

Besides the circular economy and protecting natural resources, social cohesion also plays a major role in sustainability. Social cohesion refers to the quality of human interaction. Equal opportunities, transparency, a fair division of roles and work, and promoting education are all relevant components for the third pillar of the so-called sustainability model.

Corporate voice for climate change action

Companies play a key role in sustainable development on our planet. Through the products and services that they offer, and through their production practices, they alter the social and environmental aspects of the economy. Companies affect their entire environment and can also help to shape it. If a company places a large focus on sustainability, then this often reflects well on the reputation and image of the company. Some start-ups have made “sustainable” their banner and embodied this style in their mission statement: clear dialogue with stakeholders, transparent reporting and the social responsibility do not stand in the way of the goal of generating profits in the long term, but rather promote it. By reducing costs and establishing a “green culture” within the company, the subject not only seems trendy but also promotes the protection of our planet.

A closer look at our economy reveals that the sustainability trend is already forging ahead. For example, electric cars are gaining increasing popularity, and clean, renewable energies are being sought out in the energy sector, with Germany pledging to shut all nuclear power plants by 2022. We, as consumers, are also contributing to this trend with our growing demand for healthy, regional and sustainable products. This so-called “Lifestyle of Health and Sustainability” (LOHAS) aims to make companies more transparent, more environmentally conscious and thus create an environment worth living in for future generations.

Last year, the DPA subsidiary and Faktenkontor awarded prizes to the top 20 companies with the greatest ecological, social and economic added value. At the forefront is the German automotive supplier Continental, closely followed by the lighting manufacturer Osram and the intralogistics specialist Jungheinrich.

AMAGNO is committed to responsible corporate engagement in climate policy

Jens Büscher recognized this sustainability trend and aimed for digitalisation at an early stage. With AMAGNO’s digital document management software, he wants to offer other companies a tool to save valuable resources, work more efficiently and relieve the burden on the environment. But we at AMAGNO also want to act responsibly alongside developing our software. We have already expanded our vehicle fleet to include e-cars, 100 percent of our energy comes from renewable sources and we have eliminated the need for paper-based work. Additionally, at the social level, the CEO of AMAGNO sees the appreciation of every employee as an important key to success. Flexible working time models, training courses and transparent communication are just a few of the examples that CEO Jens Büscher focuses on.

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To increase awareness of and efficient handling of limited resources, AMAGNO’s document management system supports companies that want to go paperless, combat the scarcity of resources and thus work more efficiently and make responsible decisions for society. Thanks to innovative software solutions, companies who use AMAGNO are given the opportunity to outperform the competition, increase their added value and secure valuable competitive advantages.

Are you interested in finding out how a Document Management System can help you feel the benefits of digitalisation in your business and be more sustainable? Our AMAGNO Sales Team would be happy to advise you.

Contact info:
Telephone: (0)441 309 123 06
Email: hello@amagno.co.uk

We look forward to hearing from you!

Salvatore Coppola-Finegan
Business Unit Manager, AMAGNO International. With high-level achievements on five continents, as well as a double M.A. from St Andrews, Salvatore is responsible for developing new markets for AMAGNO around the world.

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